About
About
Abby
Abby
Abby


Alter
Alter
Alter


Get In Touch
Professional Problem-Solver
Professional Problem-Solver
Professional Problem-Solver
I’m a multidisciplinary UX/UI designer with over five years of hands-on experience crafting thoughtful, user-first solutions - from grassroots startups to Fortune 100 brands. With an anthropological background rooted in creative problem-solving, communication, and service, I’ve always gravitated toward design that puts people first - long before I knew “UX” had a name.
I’m a multidisciplinary UX/UI designer with over five years of hands-on experience crafting thoughtful, user-first solutions - from grassroots startups to Fortune 100 brands. With an anthropological background rooted in creative problem-solving, communication, and service, I’ve always gravitated toward design that puts people first - long before I knew “UX” had a name.
I’m a multidisciplinary UX/UI designer with over five years of hands-on experience crafting thoughtful, user-first solutions - from grassroots startups to Fortune 100 brands. With an anthropological background rooted in creative problem-solving, communication, and service, I’ve always gravitated toward design that puts people first - long before I knew “UX” had a name.
Email me
Email me
Email me
Add me on LinkedIn
Add me on LinkedIn
Add me on LinkedIn



My Linear Process
Work Process
Work Process
Work Process

Discovery & Research
I start by getting to know your business, your goals, and your target audience. Through in-depth research and analysis, I gather valuable insights that inform.

Discovery & Research
I start by getting to know your business, your goals, and your target audience. Through in-depth research and analysis, I gather valuable insights that inform.

Discovery & Research
I start by getting to know your business, your goals, and your target audience. Through in-depth research and analysis, I gather valuable insights that inform.

Strategy & Planning
Based on my research, I develop a comprehensive strategy and detailed project plan. This includes setting clear goals, defining key performance indicators,

Strategy & Planning
Based on my research, I develop a comprehensive strategy and detailed project plan. This includes setting clear goals, defining key performance indicators,

Strategy & Planning
Based on my research, I develop a comprehensive strategy and detailed project plan. This includes setting clear goals, defining key performance indicators,

Implementation & Deploy
I deliver the designed results and gather feedback. Then, through in-depth research and analysis, I iterate until the final product meets the client's expectations.

Implementation & Deploy
I deliver the designed results and gather feedback. Then, through in-depth research and analysis, I iterate until the final product meets the client's expectations.

Implementation & Deploy
I deliver the designed results and gather feedback. Then, through in-depth research and analysis, I iterate until the final product meets the client's expectations.
Professional Skills
Tech Stack
Tech Stack
Tech Stack
Analytics & Strategy
Analytics & Strategy
Analytics & Strategy
Branding & Identity
Branding & Identity
Branding & Identity
UX/UI Design
UX/UI Design
UX/UI Design
Web Development
Web Development
Web Development

Nielsen Norman Group

Nielsen Norman Group

Nielsen Norman Group

Baymard Institute

Baymard Institute

Baymard Institute

Hotjar

Hotjar

Hotjar

Figma

Figma

Figma

Adobe XD

Adobe XD

Adobe XD

Photoshop

Photoshop

Photoshop

Framer

Framer

Framer

Adobe Exp Manager

Adobe Exp Manager

Webflow

Webflow

Webflow
Teams I Worked With
Recent Professional Experiences
Recent Professional Experience
Profile
My Background
My Background
In 2020, I officially pivoted into the field while completing a UX graduate program at UAH, where I refined my research skills, expanded my design toolkit, and began applying user-centered methodologies with intention. Since then, I’ve led design work across a wide range of industries—building everything from mobile-first websites and POS systems for local businesses to high-traffic landing pages and ads for national campaigns.
Most recently, I spent three years embedded in an Agile agency team designing for Spectrum. I touched nearly every corner of spectrum.com, working on initiatives that spanned multiple rebrands, platform migrations, and stakeholder shifts. As the first UX-trained designer on my team, I introduced key research strategies like competitive audits, mobile usability heuristics, and information architecture mapping—ultimately helping triple our account, team, and budget while driving measurable increases in engagement and conversions.
My strengths lie in bridging research and creativity—especially within service design, information flow, and accessibility. I’m passionate about solving pain points with elegance, building things right the first time, and crafting empathetic experiences that feel intuitive, human, and delightful. I thrive in collaborative, Agile environments but I am easily adaptable to alternate frameworks and design approaches.
In 2020, I officially pivoted into the field while completing a UX graduate program at UAH, where I refined my research skills, expanded my design toolkit, and began applying user-centered methodologies with intention. Since then, I’ve led design work across a wide range of industries—building everything from mobile-first websites and POS systems for local businesses to high-traffic landing pages and ads for national campaigns.
Most recently, I spent three years embedded in an Agile agency team designing for Spectrum. I touched nearly every corner of spectrum.com, working on initiatives that spanned multiple rebrands, platform migrations, and stakeholder shifts. As the first UX-trained designer on my team, I introduced key research strategies like competitive audits, mobile usability heuristics, and information architecture mapping—ultimately helping triple our account, team, and budget while driving measurable increases in engagement and conversions.
My strengths lie in bridging research and creativity—especially within service design, information flow, and accessibility. I’m passionate about solving pain points with elegance, building things right the first time, and crafting empathetic experiences that feel intuitive, human, and delightful. I thrive in collaborative, Agile environments but I am easily adaptable to alternate frameworks and design approaches.
Services
Areas of Expertise
Areas of Expertise
UX Research & Strategy
UI & Product Design
Web Design & Development
Branding & Marketing
Testimonials
References
References
Abby is a rare UX professional for her T-shaped design skills. She is a specialized generalist with strong UI and graphic design skills. She can take user stories and quickly produce mockups and prototypes for a wide range of user testing scenarios. She can scope her projects to meet specifications and is receptive to feedback, leaning into the iterative and agile methodologies that produce valuable customer experiences.

Dr. Candice Lanius, PHD
Professor of UX/UI Design — UAH
Abby has always had a great knack for UX thinking. However, in the 3 years that I worked with her, I saw tremendous growth in her abilities as a UI designer and in her overall graphic design skills. On top of her skillset development, she has shown trustworthiness. I could trust her to take ownership of projects and see them through to the end.

Nate Czajkowski
Creative Director — ITG (Spectrum)
Abby and I collaborated on a number of projects for Spectrum. One of my favorites was the Best Internet for Home Gaming page. She did an amazing job of capturing the Client’s vision while still maintaining a simple and engaging UX that gamers could navigate seamlessly. She’s a natural at all things UX/UI and a delight to work with!

Nolan LaLima
Sr. SEO Strategist — ITG (Spectrum)
BeeZr owes a great deal of what it has become to Abby’s influence, including its form, function, and feel. Her efforts to mold the experience - from entrance to introduction to enjoyment to exit - play huge into our success. Her ideas to train, evaluate, and empower our employees to communicate our message ensures that time spent at BeeZr by our guests (and colleagues!) is enjoyable and rewarding. Thanks to her, I now know why there is a new field in academic study: User Xperience.

Ron Jewell
Founder, CEO — BeeZr
Abby is an incredible designer and coworker. Sharp, creative, self starter, down to earth, and kind. She’s got great instincts for the bigger picture and loves to collaborate with copy to craft cohesive ideas. 10/10 I’d work with her again.

Chris Trumbo
Sr. Copywriter — ITG (Spectrum)
I worked with Abby for several years, creating ads and marketing materials for product campaigns. I always knew I could count on her resourcefulness, attention to detail and quality in her designs. We transformed Spectrum Mobile into a pillar of our client’s business. Abby had input, personality and was great at making coherent design choices. I really enjoyed working with her. I know that she will continue to help other clients’ revenue grow with her designs and strategic thinking.

Pilar Maturana
Project Manager — ITG (Spectrum)
Me IRL
Outside of Work
Outside of Work
Outside of work, I’m always exploring - through art, travel, hiking, games, and communing with my loved ones. I’m a Chattanooga native, Zelda enthusiast, music nerd, rock collector, cat mom, and lifelong student. My currently obsession is learning motion design, and I dream of crafting UX/UI designs for a video game someday.
Below are a few examples of the type of hobby art I like to do in my free time. I love all forms of art - especially collaging, photography & photo-editing, crocheting, sewing, doodling, and graphic design. Creating art has always been compulsive for me but with no formal training in any artistic mediums, I am self-taught - learning from trial and error, always iterating. All of the images you see below are original creations that I have made over the past 12 years or so.
Outside of work, I’m always exploring - through art, travel, hiking, games, and communing with my loved ones. I’m a Chattanooga native, Zelda enthusiast, music nerd, rock collector, cat mom, and lifelong student. My currently obsession is learning motion design, and I dream of crafting UX/UI designs for a video game someday.
Below are a few examples of the type of hobby art I like to do in my free time. I love all forms of art - especially collaging, photography & photo-editing, crocheting, sewing, doodling, and graphic design. Creating art has always been compulsive for me but with no formal training in any artistic mediums, I am self-taught - learning from trial and error, always iterating. All of the images you see below are original creations that I have made over the past 12 years or so.



Abby is a rare UX professional for her T-shaped design skills. She is a specialized generalist with strong UI and graphic design skills. She can take user stories and quickly produce mockups and prototypes for a wide range of user testing scenarios. She can scope her projects to meet specifications and is receptive to feedback, leaning into the iterative and agile methodologies that produce valuable customer experiences.

Dr. Candice Lanius, PHD
Professor of UX/UI Design — UAH
Abby has always had a great knack for UX thinking. However, in the 3 years that I worked with her, I saw tremendous growth in her abilities as a UI designer and in her overall graphic design skills. On top of her skillset development, she has shown trustworthiness. I could trust her to take ownership of projects and see them through to the end.

Nate Czajkowski
Creative Director — ITG (Spectrum)
Abby and I collaborated on a number of projects for Spectrum. One of my favorites was the Best Internet for Home Gaming page. She did an amazing job of capturing the Client’s vision while still maintaining a simple and engaging UX that gamers could navigate seamlessly. She’s a natural at all things UX/UI and a delight to work with!

Nolan LaLima
Sr. SEO Strategist — ITG (Spectrum)
BeeZr owes a great deal of what it has become to Abby’s influence, including its form, function, and feel. Her efforts to mold the experience - from entrance to introduction to enjoyment to exit - play huge into our success. Her ideas to train, evaluate, and empower our employees to communicate our message ensures that time spent at BeeZr by our guests (and colleagues!) is enjoyable and rewarding. Thanks to her, I now know why there is a new field in academic study: User Xperience.

Ron Jewell
Founder, CEO — BeeZr
Abby is an incredible designer and coworker. Sharp, creative, self starter, down to earth, and kind. She’s got great instincts for the bigger picture and loves to collaborate with copy to craft cohesive ideas. 10/10 I’d work with her again.

Chris Trumbo
Sr. Copywriter — ITG (Spectrum)
I worked with Abby for several years, creating ads and marketing materials for product campaigns. I always knew I could count on her resourcefulness, attention to detail and quality in her designs. We transformed Spectrum Mobile into a pillar of our client’s business. Abby had input, personality and was great at making coherent design choices. I really enjoyed working with her. I know that she will continue to help other clients’ revenue grow with her designs and strategic thinking.

Pilar Maturana
Project Manager — ITG (Spectrum)
Abby is a rare UX professional for her T-shaped design skills. She is a specialized generalist with strong UI and graphic design skills. She can take user stories and quickly produce mockups and prototypes for a wide range of user testing scenarios. She can scope her projects to meet specifications and is receptive to feedback, leaning into the iterative and agile methodologies that produce valuable customer experiences.

Dr. Candice Lanius, PHD
Professor of UX/UI Design — UAH
Abby has always had a great knack for UX thinking. However, in the 3 years that I worked with her, I saw tremendous growth in her abilities as a UI designer and in her overall graphic design skills. On top of her skillset development, she has shown trustworthiness. I could trust her to take ownership of projects and see them through to the end.

Nate Czajkowski
Creative Director — ITG (Spectrum)
Abby and I collaborated on a number of projects for Spectrum. One of my favorites was the Best Internet for Home Gaming page. She did an amazing job of capturing the Client’s vision while still maintaining a simple and engaging UX that gamers could navigate seamlessly. She’s a natural at all things UX/UI and a delight to work with!

Nolan LaLima
Sr. SEO Strategist — ITG (Spectrum)
BeeZr owes a great deal of what it has become to Abby’s influence, including its form, function, and feel. Her efforts to mold the experience - from entrance to introduction to enjoyment to exit - play huge into our success. Her ideas to train, evaluate, and empower our employees to communicate our message ensures that time spent at BeeZr by our guests (and colleagues!) is enjoyable and rewarding. Thanks to her, I now know why there is a new field in academic study: User Xperience.

Ron Jewell
Founder, CEO — BeeZr
Abby is an incredible designer and coworker. Sharp, creative, self starter, down to earth, and kind. She’s got great instincts for the bigger picture and loves to collaborate with copy to craft cohesive ideas. 10/10 I’d work with her again.

Chris Trumbo
Sr. Copywriter — ITG (Spectrum)
I worked with Abby for several years, creating ads and marketing materials for product campaigns. I always knew I could count on her resourcefulness, attention to detail and quality in her designs. We transformed Spectrum Mobile into a pillar of our client’s business. Abby had input, personality and was great at making coherent design choices. I really enjoyed working with her. I know that she will continue to help other clients’ revenue grow with her designs and strategic thinking.

Pilar Maturana
Project Manager — ITG (Spectrum)