About
About

Abby

Abby

Abby

UX/UI-WEB-GRAPHIC-PRODUCT-

Alter

Alter

Alter

photo of dining table and chairs inside room
photo of dining table and chairs inside room
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Professional Problem-Solver

Professional Problem-Solver

Professional Problem-Solver

I’m a multidisciplinary UX/UI designer with over five years of hands-on experience crafting thoughtful, user-first solutions - from grassroots startups to Fortune 100 brands. With an anthropological background rooted in creative problem-solving, communication, and service, I’ve always gravitated toward design that puts people first - long before I knew “UX” had a name.

I’m a multidisciplinary UX/UI designer with over five years of hands-on experience crafting thoughtful, user-first solutions - from grassroots startups to Fortune 100 brands. With an anthropological background rooted in creative problem-solving, communication, and service, I’ve always gravitated toward design that puts people first - long before I knew “UX” had a name.

I’m a multidisciplinary UX/UI designer with over five years of hands-on experience crafting thoughtful, user-first solutions - from grassroots startups to Fortune 100 brands. With an anthropological background rooted in creative problem-solving, communication, and service, I’ve always gravitated toward design that puts people first - long before I knew “UX” had a name.

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My Linear Process

Work Process

Work Process

Work Process

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Discovery & Research

I start by getting to know your business, your goals, and your target audience. Through in-depth research and analysis, I gather valuable insights that inform.

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Discovery & Research

I start by getting to know your business, your goals, and your target audience. Through in-depth research and analysis, I gather valuable insights that inform.

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Discovery & Research

I start by getting to know your business, your goals, and your target audience. Through in-depth research and analysis, I gather valuable insights that inform.

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Strategy & Planning

Based on my research, I develop a comprehensive strategy and detailed project plan. This includes setting clear goals, defining key performance indicators,

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Strategy & Planning

Based on my research, I develop a comprehensive strategy and detailed project plan. This includes setting clear goals, defining key performance indicators,

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Strategy & Planning

Based on my research, I develop a comprehensive strategy and detailed project plan. This includes setting clear goals, defining key performance indicators,

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Implementation & Deploy

I deliver the designed results and gather feedback. Then, through in-depth research and analysis, I iterate until the final product meets the client's expectations.

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Implementation & Deploy

I deliver the designed results and gather feedback. Then, through in-depth research and analysis, I iterate until the final product meets the client's expectations.

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Implementation & Deploy

I deliver the designed results and gather feedback. Then, through in-depth research and analysis, I iterate until the final product meets the client's expectations.

Professional Skills

Tech Stack

Tech Stack

Tech Stack

Analytics & Strategy
Analytics & Strategy
Analytics & Strategy
Branding & Identity
Branding & Identity
Branding & Identity
UX/UI Design
UX/UI Design
UX/UI Design
Web Development
Web Development
Web Development
Nielsen Norman Group

Nielsen Norman Group

Nielsen Norman Group

Nielsen Norman Group

Nielsen Norman Group

Nielsen Norman Group

Baymard Institute

Baymard Institute

Baymard Institute

Baymard Institute

Baymard Institute

Baymard Institute

Hotjar

Hotjar

Hotjar

Hotjar

Hotjar

Hotjar

Figma

Figma

Figma

Figma

Figma

Figma

Adobe XD

Adobe XD

Adobe XD

Adobe XD

Adobe XD

Adobe XD

Photoshop

Photoshop

Photoshop

Photoshop

Photoshop

Photoshop

Framer

Framer

Framer

Framer

Framer

Framer

Adobe Experience Manager

Adobe Exp Manager

Adobe Experience Manager

Adobe Exp Manager

Webflow

Webflow

Webflow

Webflow

Webflow

Webflow

Profile

My Background

My Background

In 2020, I officially pivoted into the field while completing a UX graduate program at UAH, where I refined my research skills, expanded my design toolkit, and began applying user-centered methodologies with intention. Since then, I’ve led design work across a wide range of industries—building everything from mobile-first websites and POS systems for local businesses to high-traffic landing pages and ads for national campaigns.


Most recently, I spent three years embedded in an Agile agency team designing for Spectrum. I touched nearly every corner of spectrum.com, working on initiatives that spanned multiple rebrands, platform migrations, and stakeholder shifts. As the first UX-trained designer on my team, I introduced key research strategies like competitive audits, mobile usability heuristics, and information architecture mapping—ultimately helping triple our account, team, and budget while driving measurable increases in engagement and conversions.


My strengths lie in bridging research and creativity—especially within service design, information flow, and accessibility. I’m passionate about solving pain points with elegance, building things right the first time, and crafting empathetic experiences that feel intuitive, human, and delightful. I thrive in collaborative, Agile environments but I am easily adaptable to alternate frameworks and design approaches.

In 2020, I officially pivoted into the field while completing a UX graduate program at UAH, where I refined my research skills, expanded my design toolkit, and began applying user-centered methodologies with intention. Since then, I’ve led design work across a wide range of industries—building everything from mobile-first websites and POS systems for local businesses to high-traffic landing pages and ads for national campaigns.


Most recently, I spent three years embedded in an Agile agency team designing for Spectrum. I touched nearly every corner of spectrum.com, working on initiatives that spanned multiple rebrands, platform migrations, and stakeholder shifts. As the first UX-trained designer on my team, I introduced key research strategies like competitive audits, mobile usability heuristics, and information architecture mapping—ultimately helping triple our account, team, and budget while driving measurable increases in engagement and conversions.


My strengths lie in bridging research and creativity—especially within service design, information flow, and accessibility. I’m passionate about solving pain points with elegance, building things right the first time, and crafting empathetic experiences that feel intuitive, human, and delightful. I thrive in collaborative, Agile environments but I am easily adaptable to alternate frameworks and design approaches.

Services

Areas of Expertise

Areas of Expertise

  1. UX Research & Strategy

  1. UI & Product Design

  1. Web Design & Development

  1. Branding & Marketing

Testimonials

References

References

Me IRL

Outside of Work

Outside of Work

Outside of work, I’m always exploring - through art, travel, hiking, games, and communing with my loved ones. I’m a Chattanooga native, Zelda enthusiast, music nerd, rock collector, cat mom, and lifelong student. My currently obsession is learning motion design, and I dream of crafting UX/UI designs for a video game someday.


Below are a few examples of the type of hobby art I like to do in my free time. I love all forms of art - especially collaging, photography & photo-editing, crocheting, sewing, doodling, and graphic design. Creating art has always been compulsive for me but with no formal training in any artistic mediums, I am self-taught - learning from trial and error, always iterating. All of the images you see below are original creations that I have made over the past 12 years or so.

Outside of work, I’m always exploring - through art, travel, hiking, games, and communing with my loved ones. I’m a Chattanooga native, Zelda enthusiast, music nerd, rock collector, cat mom, and lifelong student. My currently obsession is learning motion design, and I dream of crafting UX/UI designs for a video game someday.


Below are a few examples of the type of hobby art I like to do in my free time. I love all forms of art - especially collaging, photography & photo-editing, crocheting, sewing, doodling, and graphic design. Creating art has always been compulsive for me but with no formal training in any artistic mediums, I am self-taught - learning from trial and error, always iterating. All of the images you see below are original creations that I have made over the past 12 years or so.

photo of dining table and chairs inside room
photo of dining table and chairs inside room
photo of dining table and chairs inside room
Let's Work Together
Let's Work Together

Get in Touch

Get in Touch

Copyright 2026 Abby Alter. All rights reserved. Designed & Built by Abby Alter.

Copyright 2026 Abby Alter. All rights reserved. Designed & Built by Abby Alter.

Copyright 2026 Abby Alter. All rights reserved. Designed & Built by Abby Alter.

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